Title Stash Teas Project Tea Rebrand Class Packaging Design 2
Overview: This project is a rebrand of an existing company. The requirements for It were to have at least three items, in either loose leaf or teabag form.
Analysis: Stash Tea is a tea company in Oregon. It's packaging tends to use loud gradients laid over photographs, and use typography that isn't cohesive.
Solution: My solution was to more fully embrace the name’s origins, which was a term used for a captain's private reserve during the days when tea was moved by clipper ships. I created a more concise logo with a keyhole in it, and I used water based textures, and straps and lines to suggest shipping trunks. I also used metal containers with a white coat to give the product a more upscale feel.
New World Wine Book Covers
Title New World Wines Project Book Covers Class Type 2
Overview: This project was to be a set of book covers that was driven by type, with little to no use of images.
Analysis: The idea for this project came about during a trip to Napa. I was struck that many people talked about their wineries with such a sense of pride, and that wines from this area were known all over the world. I thought about a set of three books that would explore relatively new wine-growing regions like this, and capture their enthusiasm.
Solution: My solution was to have the type and title exploding out of a bottle, to symbolize the dynamism of these new regions. I chose three areas which included Sonoma (California), Mendoza (Argentina), and Victoria (Australia).
Belle Vue Olive Oil Rebrand
Title Belle Vue Olive Oil Project Olive Oil Rebrand Class Packaging Design 2
Overview: This project was intended to be a rebrand of an existing olive oil brand. It had to include three bottles and a gift box.
Analysis: Belle Vue is an olive oil company in Carmel, California. It is a small, up-and-coming boutique brand that has won numerous olive oil awards. It’s packaging however relies too much on photoshop filters and has typography that is obscured.
Solutions: The name Belle Vue, French for Beautiful View, refers to the view of the coastline that their olive groves highlight. Solutions for this project were to take photos of coastlines and groves that didn’t rely on filters, and make a label inspired by French typography and quatrefoil patterns.
SF Airport Environmental Report
Title SFO Airport Environmental Sustainability Report Project Environmental Report Redesign Class Type 3
Overview: This editorial project was an environmental sustainability report for the San Francisco International Airport. We were tasked to redesign an existing report using the text and data but with new imagery of our own.
Analysis: The existing report was a straightforward account of the airport's efforts to minimize it's environmental impact, but it lacked any real pizzazz or memorable impact.
Solutions: I designed this with the aim of highlighting the airport’s environmental efforts with splashy photographs, collages, and colorful info-graphics.
Louis Malle Film Festival
Title Through Innocent Eyes Project Louis Malle Film Festival Class Integrated Communications
Overview: This project was a film festival that had to have a strong theme based on four or five films.
Analysis: The French director Louis Malle has made many powerful films based on the theme of young people dealing with difficult times and a loss of innocence.
Solutions: I shot photographs of a friend who could pass for younger than she was. I chose a palette of reds and yellows to stand for childhood, and used black and ink splotches to stand for the troubled times they lived in.
Flying Logo (Click to activate)
Neo Paint Set
TITLE Neo Paint Set PROJECT Paint packaging CLASS Packaging Design 2
Overview: This project was to be a paint set inspired by a well-known designer or architect and to be a co-marketing project with said person. In this case I chose the Spanish architect Santiago Calatrava.
Analysis: His work is characterized by organic forms and curved lines, and a very clean color palette of whites, blues, and greens. His work has also been described as “neo-futuristic” by some commentators.
Solutions: My solutions for this project were to use this prefix "Neo" for the brand name and to design a logo, logo container, and line art with curved forms. The paint color names were named after towns in Catalonia and characterized by light colors
Noir City Film Festival
TITLE Noir City PROJECT Film Festival CLASS Type 2
Overview: This project was to design a poster and brochure for a film festival in the Bay Area. I chose the San Francisco FIlm Noir Festival, my favorite film festival in the area, and one I've regularly attended.
Analysis: Many of the films deal with unpleasant discoveries being uncovered and revealed. Cities and urban areas are often shown as dark and corrupt.
Solutions: I made the visual system with the concept of things being pealed away to reveal truths and clues underneath. The type and images are all being pealed off to reveal something that was hidden.
El Cerrito Memorial Grove Web Design
TITLE El Cerrito Memorial Grove PROJECT Web Design CLASS Digital Design Studio
Overview: This project was to design a website for a park in the Bay Area and to make it with one’s experience in mind rather than just facts and information.
Analysis: El Cerrito Memorial Grove had been my favorite park for a few years. I walked it almost every day and it had stunning views of the ocean and the Bay Area. It also had many trails with access from different directions.
Solutions: I designed this website as an experience in web-based navigation that allows the viewer to walk through three trails in this park by scrolling in three directions from the home page. I also included the thoughts I sometimes had while walking it
Local Muse Project
TITLE Local Muse PROJECT Thesis PERIOD Spring 2014– Fall 2015
Overview: The thesis project asks one to use design to solve a problem and involves extensive research and the building of a brand. My project involved making materials for small museums to make hands-on exhibits and activities.
Analysis: Museums I questioned were interested in making interactive exhibits and activities but did not have the money, space, and expertise to make them.
Solutions: Make a book, website, and a number of case studies on hands-on museum exhibits and activities that were cost-effective, small-scale and did not require deep expertise to make.